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Case studies
Case Study · Automotive Web Platform

USDiscovery — turning vehicle auction data into a scalable import platform.

USDiscovery is a vehicle search and auction intelligence platform built around Copart and IAAI data. The platform helps users search, analyze, and manage vehicle import workflows through one digital system.

Category
Automotive Web Platform
Integrations
Copart & IAAI
Focus
Search · Operations · Media
USDiscovery vehicle auction platform homepage with a search panel for Copart and IAAI listings

Overview

USDiscovery centralizes a vehicle import operation into a single platform: aggregating auction data, giving users fast search across a huge inventory, and supporting the workflows the business runs every day — from first inquiry to delivery.

01

The problem

Before the platform, the vehicle import process relied heavily on manual communication, scattered WhatsApp and email threads, Excel-based tracking, and repetitive offer handling. This created operational chaos, slowed down customer service, and limited the company's ability to scale.

02

Project goals

The goal was to centralize the process, reduce manual work, give customers more self-service capabilities, and allow the business to handle more volume without increasing the operational team at the same rate.

03

The solution

We designed and built a complete operational platform with auction data aggregation, search, customer workflows, admin tools, bidding-related processes, notifications, and large-scale media handling.

04

Technical focus

The platform ingests and normalizes large volumes of auction data and media, keeps listings searchable and responsive at scale, and is structured so new data sources and workflows can be added without rebuilding the core.

05

SEO & performance

Public pages were built on a clean, semantic structure with metadata and a sitemap, and tuned for fast loading on data-heavy views — so the platform stays discoverable and quick as inventory grows.

What we built

Platform modules

  • Auction data aggregation
  • Fast vehicle search
  • Customer panel
  • Admin panel
  • Order and status management
  • Notification workflows
  • Vehicle history / report support
  • Bidding workflow support
  • Large-scale media / data processing

By the numbers

100K+
active auction listings
1M+
archived vehicles
50TB+
auction media processed
12.9K
monthly impressions
4.2%
search CTR

Have a data-heavy platform or operation to build?

From auction data to internal operations, we design systems that stay fast and maintainable as they scale.